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William Pasch

Marketing and Management student at James Madison University.

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See the work

Selected projects

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The Ladder cover: bold pixel lettering beside a character climbing a ladder on a city office building.
Game & digital product

The Ladder

A daily trivia game that rewards uncommon answers.

Orbit cover: a glowing orbital-ring mark above the Orbit name against a star field and planetary horizon.
macOS utility

Orbit

A menu bar app for tracking AI usage limits.

Lumo cover: rounded white Lumo lettering and a smiling star companion floating in a blue and violet cosmic scene.
macOS search & productivity

Lumo

Find a file from what you remember.

ToolMatch cover: the ToolMatch wordmark and “Find the right AI tool” over a starlit blue sky, with a glowing paper plane climbing above the clouds.
AI tool discovery

ToolMatch

Describe a task, then find and compare AI tools.

Paschtime in black serif lettering centered on a white background.
Newsletter on AI, tech & business

Paschtime

My weekly Substack on AI, tech, and business.

From the classroom.

  1. Shenandoah Caverns IMC Plan

    Integrated marketingJanuary to May 2026

  2. Hemp Tote

    Product innovationJanuary–May 2026

  3. MLB × AMA Case Competition

    Research & strategyOctober–December 2025

  4. COB 300 Business Plan

    Business & brandingAugust–December 2025

  5. Business Persuasion: Getting People to Buy Your Products

    Sales & communicationAugust–November 2024

Latest from Paschtime

Read more on Substack ↗

  1. Gifted Advice

    Nike and Sports Direct put a human spin on AI with holiday advice from the athletes fans trust

  2. A Nice Touch

    Why Apple’s first touchscreen MacBook is the next big step for the Mac.

  3. So Long, Partner

    Arc rides off on Dec 22, and The Browser Company is betting I'll saddle up with Dia.

Let’s talk.

Get in touchView resume
or email wpasch7@gmail.com